Video content has been the maven of social media for some time now, and the rising success of TikTok is testament to the appeal of short, snappy flicks.

While it may have emerged slowly out the gate in the western market and captured the attention of teens first, TikTok has grown into the fastest growing social media platform, and the most lucrative marketing tool for brands. It’s also had a knock-on effect, with Instagram swiftly introducing its copycat feature Reels in 2020.

Here’s why you should be creating more video content in 2022.

The TikTok effect is huge

Unless you’re a purveyor of the Disney Channel, we bet you’d never heard of Olivia Rodrigo until she posted that TikTok that sent Drivers License into the world and made her the biggest name in pop music in 2021. 

The ability for TikTok and Reels trends to take off to stratospheric heights is super promising for brands and small businesses - all you need is a winning idea and a catchy song.

Instagram favours video content over all else

Have you ever jumped on the gram and noticed your entire feed seems to be Reel after Reel after Reel? There’s a reason for that. Reels are Instagram’s favourite new feature, so they’re giving it a whole lot of love at the moment. Posting Reels, you’re likely to enjoy higher engagement than static posts. Plus, you can share them on your Stories to get extra eyes across them.

Simply put - video is captivating

The fast-paced nature of social media means that while trends on the apps are forever changing, users are constantly drawn to them and find themselves wanting more. Simple functions like the infinite loop and scroll on TikTok and Reels mean there are great opportunities for engagement with existing and new audiences, opening your brand up to more meaningful connections with your customers and prospects. 

TikTok now has a business marketing function

Paid advertising on TikTok is super simple, as it now has its own advertising platform a bit like Facebook Ads. This means that with the right videos, you can get your products across the eyes of those most likely to buy them, thanks to the app’s trusty - and sometimes creepily accurate - algorithm.

Ready to put your directing chops to good use? The Simply Social® App is the only tool for planning and scheduling Instagram Reels. Download it today.