Creating a two-way dialogue with your customers is crucial to maintaining strong relationships and ensuring your brand’s viability. This is easily done by responding to comments and DMs, but what if there were a way to open up the conversation while inviting collaboration between your brand and your audience, and at the same time amongst themselves?

There is! Facebook Groups are the latest craze taking the social marketing world by storm. Here are some of the ways making one could benefit your brand.

Invite Feedback 

Posting in your Facebook community is a great way to get straight into the minds of your audience and find out not only what they respond to, but what they’d like to see from you next. This gives your community a sense that they’re being listened to and that your brand values meaningful interactions with them.

Create Exclusivity

Having an online gated community (per se) is a way to create a sense of not only community, but exclusivity. Inside your Facebook group you can share exclusive deals, discounts and offers to your customers to strengthen your relationships and incentivise return purchases.

Improve Your Engagement

Facebook actually prioritises posts from groups in members’ news feeds, meaning what you post on your page won’t perform as well. And that means creating a Facebook group is a very valuable no-brainer. 

The overall goal of creating your Facebook community is just that - to create a community. That means ultimately your group should become a place where your members can engage with each other and that runs itself, with minimal monitoring from time to time.

Want to experience an engaged Facebook group for yourself? Connect with other social media managers and contribute to the Simply Social network on Facebook.

To learn more about cultivating a community, watch the education episode on The Simply Social App: Key Tactics To Engage Your Community.