Is 2022 the Year of the Insta Photo Dump?

Bubblegum pink skies, manicured fingernails, a too-close shot of a friend’s face, last night’s tablescape. We’ve all swiped through an Insta carousel that looks like this and is aptly captioned something like ‘weekend photo dump!’.

Photo dumps have been described as modern day doodles, but they feel more reminiscent of the Facebook photo albums of the aughts, or like flicking through a Stories highlight. 

The idea of taking the sheen off Instagram - once beloved and also despised for its curated appeal - harks back to the idea of the finsta account and Gen Z changing the way social media is used.

So can the photo dump concept translate into brand marketing?

It shouldn’t, but with the right content and in the right context, it can.

While most individuals turned to photo dumps to share the ways they were spending their slowed-down days during lockdown, there are a few ways brands can take part in this growing trend.

The first way is by sharing your brand story through imagery. This works if you have a really clear brand tone of voice and personality, à la Frank Body. 

The second is by displaying user-generated content. Sharing a batch of photos of your community using your product or service, ensuring they’re all of varying styles and themes, to really capture the photo dump feel.

If you’re concerned about being a bit too time-poor for off-the-cuff photo dumps, the Simply Social® App allows you to easily schedule carousel posts. 

The best part about carousels is that they keep your audience looking at your content for longer, which helps your engagement, and the better your engagement, the better you’ll rank in the Instagram algorithm.

Ready to take on the top social media trends of 2022? Download the Simply Social® App and begin planning your schedule today.