Gone are the days of clogging feeds with duplicate content.

Instagram recently released a new collaboration feature, which allows users to co-author feed posts. This function extends beyond the standard static posts, applying to reels and IGTV as well.

What they mean by co-authoring is that the post will appear in both authors’ profiles, to both authors’ audiences - with the exact same content, caption and comments. 

This is a great opportunity for growing brands or creators looking to broaden their reach, allowing them to leverage peer audiences and engage with people they otherwise may not have. 

This also means you can share the same content across two audiences without having to go to all the hassle of reposting! 

How does it work?

When creating a new post, you’ll see the option to add a collaborator in the last page before you share. 

Hit the ‘Tag people’ button and then select ‘Invite Collaborator’. Choose who you’d like to collaborate with and then share your post as usual.

Your new bestie will see the request in their DMs and the post won’t appear in either of your feeds until they’ve accepted.

What this means for creators

If you’re doing a brand collaboration, there’s about to be a lot more transparency over things like campaign results and engagement. 

Because it’s co-owned, creators can view the results of a collaboration post in their own profile’s insights, even if they weren’t the ones to upload the post.

You’re also about to get a lot more credit for your work! No more of your username getting lost in the ‘Read more’ section of a caption - your masthead is front and centre, alongside the brand you’re working with. Increased visibility = increased engagement!

Keen to collab? The Simply Social Network on Facebook is a great way to reach out to brands and creators about everything from your marketing strategy to the best tips for optimising your Instagram grid. Join today!