5 Tips for Planning Your Holiday Social Campaigns
The Christmas season is rife with activity, and for most brands, it’s the busiest time of the year. That’s why it’s crucial to have your December and January social schedules on lock ahead of time - so you can focus on the most important aspect of your business, and so you can enjoy a well-deserved break!
If you’re stuck for content ideas or need some strategy tips, keep reading.
Gifting: Perhaps the most obvious - and important - content topic of the season, gifting is a great way to put your product or service into a new context for new or existing customers. Think a virtual advent calendar: showcasing a new product every day, or a holiday gift guide for every person on your followers’ list.
12 Days of Christmas: Instagram giveaways are a great way to get new traffic to your profile and increase your engagement. Plus, who doesn’t love a freebie! If it’s not viable for your brand to dish out products daily, make the trade off something that is, like free downloadables or a 12-day user generated content campaign featuring your favourite ambassadors - your audience.
Christmas Reels: Think gift wrapping, crafting, baking or even acting out your favourite scene from Love, Actually. Put your moviemaking chops to the test and jump on the latest trends on reels with a festive twist.
New Year's Resolutions: What is your brand doing in the new year to shake up its image or improve? Get your followers engaged by asking them to comment what they’d love to see from you this year, or even share their new year’s resolutions and tag their friends.
Showcase New Summer Launches: The great thing about the holiday season is that it’s also summer, so take this as an opportunity to present your new products or special releases, and create a micro campaign to support.
Ready to plan your campaign content? The Simply Social® App is the only tool you need to ensure it runs smoothly, Download the app now.