The Perks of Planning
While our personal social profiles lend themselves well to ad hoc posting and witty off-the-cuff captions, the online presence you curate for your brand or business should be just that - curated.
Taking the time to map out your social strategy and schedule what you share has plenty of benefits. Let’s look at some in more detail!
Your profiles remain cohesive
Planning content ahead of time means you have the benefit of creating a uniform experience for your followers and communicating a clear message. Each platform serves a different purpose, which means you should be creating a different form of content for each. But! That doesn’t mean your key theme can’t remain the same.
You won’t miss out on any golden opportunities
Have you ever seen an Instagram trend take off, or a bunch of other businesses doing something really cool and kicked yourself thinking it would have been perfect for your brand if you only had a bit more time and advanced notice? If you had planned, chances are, you may not have missed it!
Being across key shopping dates and holiday calendars while mapping out your social means you won’t miss out on little things like posting a banging Singles Day insta or a TikTok to coincide with Taylor Swift’s latest album release. Planning your social media schedule alongside your marketing calendar also means your campaigns are being shared as widely as possible.
It actually saves you time
When you take the time to sit down and plan and schedule your social profiles, you save your future self from having to take time out of your day - daily - and gather your content, think of a caption, post it, double check you’ve added hashtags, tagged the right products, etc., blah blah, the list goes on. Once you’re in the habit of setting aside a few hours, or a day, at the start of the month, or the fortnight to get all your posts scheduled, you won’t look back.
Looking for the perfect tool to help you plan and schedule your social media? Look no more! Download the Simply Social® App today.